The communications office directs all external communications, public relations and media activities for DBHDS and its 15 facilities. Specifically, the office employs both proactive and reactive communications strategies. Proactive communications involve developing departmental messaging and strategic plans to promote positive programs and initiatives, including writing press releases, speeches, presentations and newsletters, pitching stories to media, and promoting stories and events through social media. Reactive communications include actions such as responding swiftly and accurately to inquiries from state and national media and implementing crisis communications strategies in the event of problematic issues involving the department, community providers or other system stakeholders. The office also handles many internal communications needs for DBHDS and provides messaging and media support to facility directors and community services boards. The office also handles all FOIA requests for DBHDS Central Office.